Reflejos - NAHP Winner
Facebook [icon]Twitter [icon]

AT&T cutting family wireless plans $40 in price war

February 01, 2014

Bloomberg - AT&T, the second-largest U.S. wireless carrier is introducing service plans aimed at families that use lots of data, cutting $40 a month from premium users’ bills.

Under the new offer, families with four smartphones can pay $160 a month for 10-gigabytes of shared data, unlimited calling and text messaging, the company said in a statement. A similar package under AT&T’s previous plan would cost $200, and Verizon Wireless charges $260 for the same plan. The offer requires no contract, and phones must be purchased at full price either up front or in installments.

The move is an escalation of competition in the mobile market where AT&T and T-Mobile have run back-and-forth attack ads and offered $450 in credit to entice customers to switch service providers.

“This is about being competitive,” said David Christopher, chief marketing officer for AT&T Mobility. “We feel we have the best network and the best value in the marketplace,” Christopher said.


Facebook Twitter Digg It! StumbleUpon Del.icio.us NewsVine Reddit Blinklist Add diigo bookmark